diff --git a/README.md b/README.md
index 33bb94bab3..17891d3e5b 100644
--- a/README.md
+++ b/README.md
@@ -39,14 +39,14 @@ Netdata is a high-performance observability platform designed to simplify modern
 
 **:sparkles: Key Features**:
 
-- **Real-Time**: Per-second data collection provides immediate visibility into your infrastructure's behavior.
-- **Zero-Configuration**: Start monitoring in minutes with automatic detection and discovery and fully automated dashboards.
-- **ML-Powered Insights**: Automatic anomaly detection and pattern recognition, with instant root cause analysis.
-- **Long-Term Retention**: High-performance tiered storage for years of retention and 20+ times faster query responses.
-- **Advanced Visualization**: Rich, interactive dashboard for deep system insights and rapid troubleshooting.
-- **Extreme Scalability**: Native horizontal scalability, while maintaining performance and ease of use.
-- **Complete Visibility**: From infrastructure to applications, logs to metrics, all in one solution.
-- **Edge-Based**: All processing and storage of your data, at your premises.
+- **Real-Time**<br/>Per-second data collection provides immediate visibility into your infrastructure's behavior.
+- **Zero-Configuration**<br/>Start monitoring in minutes with automatic detection and discovery and fully automated dashboards.
+- **ML-Powered Insights**<br/>Automatic anomaly detection and pattern recognition, with instant root cause analysis.
+- **Long-Term Retention**<br/>High-performance tiered storage for years of retention and 20+ times faster query responses.
+- **Advanced Visualization**<br/>Rich, interactive dashboard for deep system insights and rapid troubleshooting.
+- **Extreme Scalability**<br/>Native horizontal scalability, while maintaining performance and ease of use.
+- **Complete Visibility**<br/>From infrastructure to applications, logs to metrics, all in one solution.
+- **Edge-Based**<br/>All processing and storage of your data, at your premises.
 
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