mirror of
https://gitlab.com/bramw/baserow.git
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7089 lines
354 KiB
JSON
7089 lines
354 KiB
JSON
{
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"baserow_template_version": 1,
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"name": "Competitor Analysis",
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"icon": "iconoir-git-compare",
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"keywords": [
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"competitors",
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"features",
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"scoring",
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"ranking",
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"market share",
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"comparison",
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"comparing"
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],
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"categories": [
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"Marketing", "Business Strategy"
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],
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"export": [
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{
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"id": 410,
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"name": "Competitor Analysis",
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"order": 1,
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"type": "database",
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{
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"id": 1888,
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"name": "Competitors",
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"order": 1,
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"id": 17340,
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"type": "text",
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},
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{
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"id": 17341,
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"type": "text",
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"name": "Product or service",
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{
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"name": "Major strength",
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{
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"id": 9617,
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"value": "High protein content",
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"color": "dark-green",
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"order": 0
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},
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{
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"id": 9618,
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"value": "Strong brand recognition",
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"color": "green",
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"order": 1
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},
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{
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"id": 9619,
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"value": "Health-focused branding",
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"color": "darker-green",
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"order": 2
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},
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{
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"id": 9620,
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"value": "Natural ingredients",
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"color": "deep-dark-orange",
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"order": 3
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},
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{
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"id": 9621,
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"value": "Quick energy boost",
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"color": "dark-orange",
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"order": 4
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},
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{
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"id": 9622,
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"value": "Health benefits",
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"color": "orange",
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"order": 5
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},
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{
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"id": 9623,
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"value": "Caffeine boost",
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"color": "darker-cyan",
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"order": 6
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},
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{
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"id": 9624,
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"value": "Established brand",
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"color": "dark-cyan",
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"order": 7
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},
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{
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"id": 9625,
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"value": "High efficacy",
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"color": "cyan",
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"order": 8
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},
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{
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"id": 9626,
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"value": "Natural hydration",
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"color": "darker-green",
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"order": 9
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},
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{
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"id": 9627,
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"value": "Antioxidant properties",
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"color": "dark-green",
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"order": 10
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},
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{
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"id": 9628,
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"value": "Variety of flavors",
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"color": "green",
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"order": 11
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},
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{
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"id": 9629,
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"value": "Organic certification",
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"color": "dark-blue",
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"order": 12
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},
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{
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"id": 9630,
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"value": "Wide distribution network",
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"color": "blue",
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}
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]
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},
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{
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"id": 17343,
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"type": "single_select",
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"name": "Major weakness",
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{
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"id": 9631,
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"value": "High price point",
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"color": "dark-pink",
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"order": 0
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},
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{
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"id": 9632,
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"value": "Expensive",
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"color": "pink",
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"order": 1
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},
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{
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"id": 9633,
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"value": "High caffeine content",
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"color": "light-pink",
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"order": 2
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},
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{
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"id": 9634,
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"value": "High sugar content",
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"color": "dark-purple",
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"order": 3
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},
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{
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"id": 9635,
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"value": "Low health appeal",
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"color": "purple",
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},
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{
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"id": 9636,
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"value": "Seasonal availability",
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"color": "light-purple",
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},
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{
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"id": 9637,
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"value": "Short shelf life",
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"color": "dark-red",
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},
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{
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"id": 9638,
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"value": "Niche market",
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"color": "red",
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},
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{
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"id": 9639,
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"value": "High calorie count",
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"color": "light-red",
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"order": 8
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},
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{
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"id": 9640,
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"value": "Smaller market presence",
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"color": "dark-yellow",
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"order": 9
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},
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{
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"id": 9641,
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"value": "High cost",
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"color": "yellow",
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"order": 10
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},
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{
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"id": 9642,
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"value": "Low brand loyalty",
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"color": "light-yellow",
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"order": 11
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},
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{
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"id": 9643,
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"value": "Limited flavors",
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]
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},
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{
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"id": 17344,
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"type": "number",
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"name": "Market Share %",
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"type": "single_select",
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"name": "Type",
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"id": 9645,
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"value": "Secondary",
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"color": "cyan",
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"type": "link_row",
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"field_17345": "GreenLeaf is a premium brand in the organic beverage market, offering a variety of drinks certified as organic. The brand appeals to consumers willing to pay a premium for quality and sustainability. GreenLeaf's products are often perceived as a healthier choice, though the higher price point can be a barrier for wider adoption. The company continues to explore new market segments and product innovations.",
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"field_17345": "FlavorWave provides a wide variety of flavored water options, making it popular among consumers looking for a refreshing, low-calorie beverage. The brand is known for its diverse flavor portfolio, catering to different tastes. However, it struggles with brand loyalty as consumers often switch between competitors' products. FlavorWave aims to strengthen its brand identity and expand its flavor offerings.",
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"field_17345": "JavaBurst is a popular choice in the coffee drink segment, known for offering a range of caffeinated beverages that provide a quick energy boost. The brand is particularly popular among adults who enjoy both hot and cold coffee options. While JavaBurst enjoys a loyal customer base, it faces criticism for the high calorie content of some of its products. The brand is exploring healthier alternatives to appeal to a broader audience.",
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"field_17345": "HerbalBrew is recognized for its tea drinks that boast antioxidant properties and natural ingredients. The brand caters to health-conscious consumers who prefer a natural beverage. However, HerbalBrew's products are often subject to seasonal availability, which can limit consumer access. The brand is working on expanding its product line and exploring new, year-round offerings.",
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{
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"value": "Medium"
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"operator": "AND"
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"id": "39d38d1a-d640-4e8f-8b85-55270a8f5cc2",
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"value": "Low"
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}
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],
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"operator": "AND"
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}
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"public": false,
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{
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},
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{
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{
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"aggregation_type": "",
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{
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"id": 51523,
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"width": 200,
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"hidden": true,
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"order": 5,
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"aggregation_type": "",
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"aggregation_raw_type": ""
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},
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{
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"id": 51524,
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"width": 161,
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"hidden": false,
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"order": 6,
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"aggregation_type": "",
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{
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"id": 3,
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"order": "3.00000000000000000000",
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"updated_on": "2024-08-05T14:03:34.732473+00:00",
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"created_by": "frederik@baserow.io",
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"last_modified_by": "frederik@baserow.io",
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"field_17353": "Emphasize Low Sugar Content",
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"field_17354": "Highlight EnergiZ's low sugar content in marketing campaigns to appeal to health-conscious consumers. Use social media and packaging to convey this benefit clearly.",
|
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"field_17355": [
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1
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],
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"created_by": "frederik@baserow.io",
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"last_modified_by": "frederik@baserow.io",
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"field_17353": "Brand Awareness Campaign",
|
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"field_17354": "Invest in a comprehensive brand awareness campaign, including digital ads and influencer partnerships, to increase visibility and brand recall among target audiences.",
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"field_17355": [
|
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3
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],
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"order": "6.00000000000000000000",
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"updated_on": "2024-08-05T14:03:34.732570+00:00",
|
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"created_by": "frederik@baserow.io",
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"last_modified_by": "frederik@baserow.io",
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"field_17353": "Expand Product Line",
|
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"field_17354": "Explore the possibility of expanding the product line to include more flavors and variants, catering to different consumer preferences and increasing market share.",
|
|
"field_17355": [
|
|
4
|
|
],
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"field_17664": null,
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},
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{
|
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"id": 7,
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"order": "7.00000000000000000000",
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"created_on": "2024-08-05T14:03:34.732587+00:00",
|
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"updated_on": "2024-08-05T14:03:34.732587+00:00",
|
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"created_by": "frederik@baserow.io",
|
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"last_modified_by": "frederik@baserow.io",
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"field_17353": "Improve Public Sentiment",
|
|
"field_17354": "Conduct consumer surveys to understand public perception and address any negative sentiments. Implement changes based on feedback and promote positive aspects through PR initiatives.",
|
|
"field_17355": [
|
|
5
|
|
],
|
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"field_17664": null,
|
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},
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{
|
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"id": 8,
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"order": "8.00000000000000000000",
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"created_on": "2024-08-05T14:03:34.732604+00:00",
|
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"updated_on": "2024-08-05T14:03:34.732604+00:00",
|
|
"created_by": "frederik@baserow.io",
|
|
"last_modified_by": "frederik@baserow.io",
|
|
"field_17353": "Highlight Low Sugar Benefit",
|
|
"field_17354": "Emphasize the low sugar content of HydrateX in marketing materials to attract health-conscious consumers. Consider using endorsements from nutritionists.",
|
|
"field_17355": [
|
|
6
|
|
],
|
|
"field_17664": null,
|
|
"field_17665": null,
|
|
"field_17668": null,
|
|
"field_17669": null
|
|
},
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{
|
|
"id": 9,
|
|
"order": "9.00000000000000000000",
|
|
"created_on": "2024-08-05T14:03:34.732621+00:00",
|
|
"updated_on": "2024-08-05T14:03:34.732621+00:00",
|
|
"created_by": "frederik@baserow.io",
|
|
"last_modified_by": "frederik@baserow.io",
|
|
"field_17353": "Price Adjustment",
|
|
"field_17354": "Assess the possibility of reducing prices or offering discounts to improve competitiveness. Explore cost-cutting measures without compromising product quality.",
|
|
"field_17355": [
|
|
7
|
|
],
|
|
"field_17664": null,
|
|
"field_17665": null,
|
|
"field_17668": null,
|
|
"field_17669": null
|
|
},
|
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{
|
|
"id": 10,
|
|
"order": "10.00000000000000000000",
|
|
"created_on": "2024-08-05T14:03:34.732638+00:00",
|
|
"updated_on": "2024-08-05T14:03:34.732638+00:00",
|
|
"created_by": "frederik@baserow.io",
|
|
"last_modified_by": "frederik@baserow.io",
|
|
"field_17353": "Strengthen Brand Presence",
|
|
"field_17354": "Leverage HydrateX's existing brand recognition through strategic partnerships and sponsorships. Increase advertising spend in key markets to reinforce brand positioning.",
|
|
"field_17355": [
|
|
8
|
|
],
|
|
"field_17664": null,
|
|
"field_17665": null,
|
|
"field_17668": null,
|
|
"field_17669": null
|
|
},
|
|
{
|
|
"id": 11,
|
|
"order": "11.00000000000000000000",
|
|
"created_on": "2024-08-05T14:03:34.732655+00:00",
|
|
"updated_on": "2024-08-05T14:03:34.732655+00:00",
|
|
"created_by": "frederik@baserow.io",
|
|
"last_modified_by": "frederik@baserow.io",
|
|
"field_17353": "Product Line Review",
|
|
"field_17354": "Review the current product line for potential gaps and explore opportunities to introduce new variants. Focus on trends like plant-based ingredients or functional benefits.",
|
|
"field_17355": [
|
|
9
|
|
],
|
|
"field_17664": null,
|
|
"field_17665": null,
|
|
"field_17668": null,
|
|
"field_17669": null
|
|
},
|
|
{
|
|
"id": 13,
|
|
"order": "13.00000000000000000000",
|
|
"created_on": "2024-08-05T14:03:34.732689+00:00",
|
|
"updated_on": "2024-08-05T14:03:34.732689+00:00",
|
|
"created_by": "frederik@baserow.io",
|
|
"last_modified_by": "frederik@baserow.io",
|
|
"field_17353": "Increase Low Sugar Options",
|
|
"field_17354": "Develop and promote more low sugar beverage options within NatureSip's product range to cater to health-focused consumers.",
|
|
"field_17355": [
|
|
11
|
|
],
|
|
"field_17664": null,
|
|
"field_17665": null,
|
|
"field_17668": null,
|
|
"field_17669": null
|
|
},
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{
|
|
"id": 14,
|
|
"order": "14.00000000000000000000",
|
|
"created_on": "2024-08-05T14:03:34.732706+00:00",
|
|
"updated_on": "2024-08-05T14:03:34.732706+00:00",
|
|
"created_by": "frederik@baserow.io",
|
|
"last_modified_by": "frederik@baserow.io",
|
|
"field_17353": "Value Proposition Enhancement",
|
|
"field_17354": "Focus on communicating the value proposition of NatureSip's products, such as organic ingredients, to justify the price. Consider offering smaller, more affordable sizes.",
|
|
"field_17355": [
|
|
12
|
|
],
|
|
"field_17664": null,
|
|
"field_17665": null,
|
|
"field_17668": null,
|
|
"field_17669": null
|
|
},
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|
{
|
|
"id": 15,
|
|
"order": "15.00000000000000000000",
|
|
"created_on": "2024-08-05T14:03:34.732723+00:00",
|
|
"updated_on": "2024-08-05T14:03:34.732723+00:00",
|
|
"created_by": "frederik@baserow.io",
|
|
"last_modified_by": "frederik@baserow.io",
|
|
"field_17353": "Boost Brand Awareness",
|
|
"field_17354": "Invest in digital marketing and collaborations with health influencers to increase brand visibility. Highlight NatureSip's commitment to natural and organic products.",
|
|
"field_17355": [
|
|
13
|
|
],
|
|
"field_17664": null,
|
|
"field_17665": null,
|
|
"field_17668": null,
|
|
"field_17669": null
|
|
},
|
|
{
|
|
"id": 16,
|
|
"order": "16.00000000000000000000",
|
|
"created_on": "2024-08-05T14:03:34.732739+00:00",
|
|
"updated_on": "2024-08-05T14:03:34.732739+00:00",
|
|
"created_by": "frederik@baserow.io",
|
|
"last_modified_by": "frederik@baserow.io",
|
|
"field_17353": "Diversify Product Portfolio",
|
|
"field_17354": "Explore adding new flavors and innovative products, such as seasonal offerings or limited editions, to keep the brand fresh and appealing.",
|
|
"field_17355": [
|
|
14
|
|
],
|
|
"field_17664": null,
|
|
"field_17665": null,
|
|
"field_17668": null,
|
|
"field_17669": null
|
|
},
|
|
{
|
|
"id": 18,
|
|
"order": "18.00000000000000000000",
|
|
"created_on": "2024-08-05T14:03:34.732772+00:00",
|
|
"updated_on": "2024-08-05T14:03:34.732772+00:00",
|
|
"created_by": "frederik@baserow.io",
|
|
"last_modified_by": "frederik@baserow.io",
|
|
"field_17353": "Promote Health Benefits",
|
|
"field_17354": "Emphasize the health benefits of VitalSplash's low sugar content in advertising and packaging. Use clear labeling to inform consumers.",
|
|
"field_17355": [
|
|
16
|
|
],
|
|
"field_17664": null,
|
|
"field_17665": null,
|
|
"field_17668": null,
|
|
"field_17669": null
|
|
},
|
|
{
|
|
"id": 19,
|
|
"order": "19.00000000000000000000",
|
|
"created_on": "2024-08-05T14:03:34.732788+00:00",
|
|
"updated_on": "2024-08-05T14:03:34.732788+00:00",
|
|
"created_by": "frederik@baserow.io",
|
|
"last_modified_by": "frederik@baserow.io",
|
|
"field_17353": "Price Adjustment Strategy",
|
|
"field_17354": "Consider implementing promotional pricing strategies to attract cost-conscious consumers. Explore loyalty programs or bundle offers to enhance perceived value.",
|
|
"field_17355": [
|
|
17
|
|
],
|
|
"field_17664": null,
|
|
"field_17665": null,
|
|
"field_17668": null,
|
|
"field_17669": null
|
|
},
|
|
{
|
|
"id": 20,
|
|
"order": "20.00000000000000000000",
|
|
"created_on": "2024-08-05T14:03:34.732805+00:00",
|
|
"updated_on": "2024-08-05T14:03:34.732805+00:00",
|
|
"created_by": "frederik@baserow.io",
|
|
"last_modified_by": "frederik@baserow.io",
|
|
"field_17353": "Increase Brand Exposure",
|
|
"field_17354": "Boost brand awareness through targeted digital advertising and partnerships with fitness and health brands. Focus on key demographics that value health benefits.",
|
|
"field_17355": [
|
|
18
|
|
],
|
|
"field_17664": null,
|
|
"field_17665": null,
|
|
"field_17668": null,
|
|
"field_17669": null
|
|
},
|
|
{
|
|
"id": 22,
|
|
"order": "22.00000000000000000000",
|
|
"created_on": "2024-08-05T14:03:34.732837+00:00",
|
|
"updated_on": "2024-08-05T14:03:34.732837+00:00",
|
|
"created_by": "frederik@baserow.io",
|
|
"last_modified_by": "frederik@baserow.io",
|
|
"field_17353": "Strengthen Customer Relationships",
|
|
"field_17354": "Enhance customer engagement through personalized communication and loyalty programs. Respond to customer feedback and concerns promptly.",
|
|
"field_17355": [
|
|
20
|
|
],
|
|
"field_17664": null,
|
|
"field_17665": null,
|
|
"field_17668": null,
|
|
"field_17669": null
|
|
},
|
|
{
|
|
"id": 23,
|
|
"order": "23.00000000000000000000",
|
|
"created_on": "2024-08-05T14:03:34.732854+00:00",
|
|
"updated_on": "2024-08-05T14:03:34.732854+00:00",
|
|
"created_by": "frederik@baserow.io",
|
|
"last_modified_by": "frederik@baserow.io",
|
|
"field_17353": "Develop Healthier Options",
|
|
"field_17354": "Introduce low sugar or sugar-free variants to appeal to health-conscious consumers. Highlight these options in marketing campaigns.",
|
|
"field_17355": [
|
|
21
|
|
],
|
|
"field_17664": null,
|
|
"field_17665": null,
|
|
"field_17668": null,
|
|
"field_17669": null
|
|
},
|
|
{
|
|
"id": 24,
|
|
"order": "24.00000000000000000000",
|
|
"created_on": "2024-08-05T14:03:34.732879+00:00",
|
|
"updated_on": "2024-08-05T14:03:34.732879+00:00",
|
|
"created_by": "frederik@baserow.io",
|
|
"last_modified_by": "frederik@baserow.io",
|
|
"field_17353": "Reevaluate Pricing",
|
|
"field_17354": "Consider a pricing strategy that balances quality and affordability. Offer promotions or discounts to attract price-sensitive customers without compromising on quality.",
|
|
"field_17355": [
|
|
22
|
|
],
|
|
"field_17664": null,
|
|
"field_17665": null,
|
|
"field_17668": null,
|
|
"field_17669": null
|
|
},
|
|
{
|
|
"id": 25,
|
|
"order": "25.00000000000000000000",
|
|
"created_on": "2024-08-05T14:03:34.732896+00:00",
|
|
"updated_on": "2024-08-05T14:03:34.732896+00:00",
|
|
"created_by": "frederik@baserow.io",
|
|
"last_modified_by": "frederik@baserow.io",
|
|
"field_17353": "Enhance Brand Visibility",
|
|
"field_17354": "Invest in brand-building activities, such as influencer marketing and sponsorships, to increase JavaBurst's presence in the competitive coffee drink market.",
|
|
"field_17355": [
|
|
23
|
|
],
|
|
"field_17664": null,
|
|
"field_17665": null,
|
|
"field_17668": null,
|
|
"field_17669": null
|
|
},
|
|
{
|
|
"id": 26,
|
|
"order": "26.00000000000000000000",
|
|
"created_on": "2024-08-05T14:03:34.732912+00:00",
|
|
"updated_on": "2024-08-05T14:03:34.732912+00:00",
|
|
"created_by": "frederik@baserow.io",
|
|
"last_modified_by": "frederik@baserow.io",
|
|
"field_17353": "Expand Product Range",
|
|
"field_17354": "Explore adding new coffee flavors and unique product formats, such as ready-to-drink options, to cater to diverse consumer preferences.",
|
|
"field_17355": [
|
|
24
|
|
],
|
|
"field_17664": null,
|
|
"field_17665": null,
|
|
"field_17668": null,
|
|
"field_17669": null
|
|
},
|
|
{
|
|
"id": 27,
|
|
"order": "27.00000000000000000000",
|
|
"created_on": "2024-08-05T14:03:34.732928+00:00",
|
|
"updated_on": "2024-08-05T14:03:34.732928+00:00",
|
|
"created_by": "frederik@baserow.io",
|
|
"last_modified_by": "frederik@baserow.io",
|
|
"field_17353": "Maintain Public Sentiment",
|
|
"field_17354": "Continue to deliver quality products and excellent customer service to maintain high public sentiment. Engage with customers on social media to foster a positive brand image.",
|
|
"field_17355": [
|
|
25
|
|
],
|
|
"field_17664": null,
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26
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31
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34
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}
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}
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],
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{
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}
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]
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} |